Apptamin

Mobile Video Monthly #36 – June 2023

Marine Nozerand — Tue, 04 Jul 2023 14:30:00 +0000

Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened in the industry this month! New Apple Search Ads look for the Today tab The Today tab’s Apple Search Ads are getting a new look. They will now only feature the …

The post Mobile Video Monthly #36 – June 2023 appeared first on Apptamin.

What Google announced for the Play Store at Google I/O 2023

Marine Nozerand — Tue, 16 May 2023 14:30:00 +0000

Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at the heart of Google’s plan for the future, they still had some news to share about new tools coming to the Play Store. Custom Store Listings News Custom Store Listings already allow Android …

The post What Google announced for the Play Store at Google I/O 2023 appeared first on Apptamin.

Mobile Video Monthly #35 – April 2023

Marine Nozerand — Tue, 02 May 2023 14:30:00 +0000

Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center Just like TikTok and Meta before them, Google is launching an ads library called Google’s Ads Transparency Center. This new tool will let users see which ads an advertiser is running, …

The post Mobile Video Monthly #35 – April 2023 appeared first on Apptamin.

Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study

Marine Nozerand — Tue, 25 Apr 2023 14:30:00 +0000

Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is that the secret to their success? Come take a look at their marketing strategy with us and see how this Stone Age farming game became a staple of mobile gaming. About Family Island …

The post Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study appeared first on Apptamin.

Upgrade your creatives with gamer motivations: customization and self-expression

Marine Nozerand — Tue, 18 Apr 2023 14:30:00 +0000

Gamer motivations are making a strong comeback in app marketing, especially for mobile games. But how can you take advantage of them while building your marketing strategy? We’ll show you how, one gamer motivation at a time! What are gamer motivations? Gamer motivations is a marketing tool that classifies users’ gaming intentions to better target …

The post Upgrade your creatives with gamer motivations: customization and self-expression appeared first on Apptamin.

6 reasons why you should hire an app marketing agency

Marine Nozerand — Tue, 11 Apr 2023 14:30:00 +0000

Have you ever wondered if hiring an app marketing agency was the right move for you? We’re here to help you figure it out. Let’s take a look at the main advantages of hiring an app marketing agency to help elevate your app or mobile game. Freeing some time for your growth Another nice upside …

The post 6 reasons why you should hire an app marketing agency appeared first on Apptamin.

Mobile Video Monthly #34 – March 2023

Marine Nozerand — Tue, 04 Apr 2023 14:30:00 +0000

Spring has arrived and this year it brought a lot of brand news Search Ads placements for TikTok, Instagram and Pinterest. Apple finally launched its benchmarks metrics and Google put an end to YouTube’s overlay ads. Apple’s benchmarks metrics are here Announced during WWDC22, benchmark metrics launched earlier this month. Benchmarks provide “comparisons of various …

The post Mobile Video Monthly #34 – March 2023 appeared first on Apptamin.

Complete guide to video ad specs for mobile ads ⎮ 2023

Marine Nozerand — Tue, 28 Mar 2023 14:30:00 +0000

There are a lot of different steps to set up a mobile video ad campaign, but it’s always important to ensure that you’re using the right formats and specs to optimize your video. Here’s a recap of all the video ad specs for different social media platforms and advertising channels. Social media video ad specs …

The post Complete guide to video ad specs for mobile ads ⎮ 2023 appeared first on Apptamin.

Will the upcoming TikTok Search Ads be worth it?

Marine Nozerand — Tue, 21 Mar 2023 15:30:00 +0000

TikTok’s rapid rise to fame made it an advertisers’ dream recently. The short video platform has been growing its ad offer to create a bridge between advertisers and its 1.8 billion users. The app has been downloaded over 3 billion times, and with time spent on the app growing steadily, it’s a great place to …

The post Will the upcoming TikTok Search Ads be worth it? appeared first on Apptamin.

Driving conversions with humor ⎮ A Lily’s Garden Case Study

Marine Nozerand — Tue, 14 Mar 2023 15:30:00 +0000

Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their spunky creative assets. We’re diving into their marketing strategy and the reasons behind their rise to mobile gaming advertising fame. About Lily’s Garden Lily’s Garden is a match-3 blast game developed by Copenhagen-based …

The post Driving conversions with humor ⎮ A Lily’s Garden Case Study appeared first on Apptamin.